Reducing Return Rates for Kakobuy Shoes with a Global Sizing Conversion Spreadsheet
2025-06-08
Online sneaker reselling platforms like Kakobuy
The Sizing Mismatch Problem
When customers order Nike Air Jordans or Dunks through Kakobuy's代购 service, EU sizes (e.g., 42) frequently get misinterpreted as US sizes by international buyers. Our internal data shows:
- 23% of returns cite "wrong size" as the reason
- Nike鞋款 have 18% higher return rates than other brands
- 60% of sizing complaints come from US buyers ordering EU-spec shoes
The Spreadsheet Solution
We've developed a Kakobuy Size Converter Template
Region | Men's | Women's | Foot Length (cm) |
---|---|---|---|
EU (Kakobuy Standard) | 42 | 39 | 26.5 |
US | 9 | 10 | 26.67 |
Strategic Adjustments
For frequently returned models, sellers should:
- Add prominent size warnings (use