Home > Reducing Return Rates for Kakobuy Shoes with a Global Sizing Conversion Spreadsheet

Reducing Return Rates for Kakobuy Shoes with a Global Sizing Conversion Spreadsheet

2025-06-08

Online sneaker reselling platforms like Kakobuy

The Sizing Mismatch Problem

When customers order Nike Air Jordans or Dunks through Kakobuy's代购 service, EU sizes (e.g., 42) frequently get misinterpreted as US sizes by international buyers. Our internal data shows:

  • 23% of returns cite "wrong size" as the reason
  • Nike鞋款 have 18% higher return rates than other brands
  • 60% of sizing complaints come from US buyers ordering EU-spec shoes

The Spreadsheet Solution

We've developed a Kakobuy Size Converter Template

  • Autopopulates equivalent US/UK/JP sizes when customers select "EU 42"
  • Flags high-risk combinations (e.g., US buyers ordering EU sizes)
  • Suggests alternative fits for specific models (e.g., "Go up 0.5 size for Air Force 1s")
  • Sample Conversion Lines for Nike鞋 (Desktop View Only)
    Region Men's Women's Foot Length (cm)
    EU (Kakobuy Standard) 42 39 26.5
    US 9 10 26.67

    Strategic Adjustments

    For frequently returned models, sellers should:

    • Add prominent size warnings (use